Norda Run
Content Goals
This spec commercial campaign served two purposes. The primary goal was to highlight the phrase “What do you run for?” on Norda Runs’ website. The campaign highlights this phrase by introducing established ultra-marathon trail runner Jake Hegge and having him answer that question in depth through a short-narrative character profile video.
The secondary goal was to subtly promote Norda Runs’ “Cinder 001” trail running shoes in a visually intriguing way that elevates the brand, connecting Jake and his story to Norda Run.
It was incredibly fun and fulfilling to get to know Jake as a runner, father, trail running coach, and ultimately the perfect candidate for our spec commercial campaign.
I also made sure to capitalize on our time spent in production by not only capturing video content, but also a wide variety of lifestyle and product-centric photos to really maximize the amount of content we could accomplish in 2.5 days.
VIDEO TREATMENT
